Farnesi’s, an icon of the drive south along Route 99 in Madera, California. The sign has been restored (based on some photos I found online) but it’s still a vintage treat. The details are a delight: the cocktail symbol on the left, the motel lettering studded with starbursts.  #ipulledoverforit #signgeeks #typography #typevstime #justmytype #americana #rous_roadsigns #route99 #roadsideamerica #googie #sputnik #neon #neonsign #neonporn

Farnesi’s, an icon of the drive south along Route 99 in Madera, California. The sign has been restored (based on some photos I found online) but it’s still a vintage treat. The details are a delight: the cocktail symbol on the left, the motel lettering studded with starbursts. #ipulledoverforit #signgeeks #typography #typevstime #justmytype #americana #rous_roadsigns #route99 #roadsideamerica #googie #sputnik #neon #neonsign #neonporn

I heard through the grapevine that this is the world’s largest raisin box, which was once full of raisins. Dedicated in 1992, the box is at the world headquarters of Sun-Maid Raisins in Kingsburg, California. More surprises later from my trip down Route 99 in the heart of the Golden State. #route99 #roadtrip #roadsideamerica #americana #retrologist #raisins #weirdcalifornia

I heard through the grapevine that this is the world’s largest raisin box, which was once full of raisins. Dedicated in 1992, the box is at the world headquarters of Sun-Maid Raisins in Kingsburg, California. More surprises later from my trip down Route 99 in the heart of the Golden State. #route99 #roadtrip #roadsideamerica #americana #retrologist #raisins #weirdcalifornia

The Coddingtown Mall in Santa Rosa opened in 1962 — the sign is a throwback to that era. The sign revolves, with one side saying “Codding” and the other displaying “Town.” The starburst on top is the icing on the cake. Can’t miss it from the 101. #signgeeks #oldsigns #googie #signswithstars #rous_roadsigns #roadsideamerica #mallsofamerica #shoppingmall #santarosa #california #midcentury #stars #starburst

The Coddingtown Mall in Santa Rosa opened in 1962 — the sign is a throwback to that era. The sign revolves, with one side saying “Codding” and the other displaying “Town.” The starburst on top is the icing on the cake. Can’t miss it from the 101. #signgeeks #oldsigns #googie #signswithstars #rous_roadsigns #roadsideamerica #mallsofamerica #shoppingmall #santarosa #california #midcentury #stars #starburst

The Bay Area has a number of these psychedelic 7 Up privilege signs from the 1960s and 70s. This gem, along with an awesome neon “casino” sign, is in charming Bodega, California. #7up #casino #neon #neonporn #bodega #california #signporn #signgeeks #rous_roadsigns #retrologist #retrosigns #neon #vintageneon #americana #roadsideamerica

The Bay Area has a number of these psychedelic 7 Up privilege signs from the 1960s and 70s. This gem, along with an awesome neon “casino” sign, is in charming Bodega, California. #7up #casino #neon #neonporn #bodega #california #signporn #signgeeks #rous_roadsigns #retrologist #retrosigns #neon #vintageneon #americana #roadsideamerica

That’s me and my pal Ravi making a run for it as Alfred Hitchcock’s The Birds prepare to peck us to death outside the actual schoolhouse where the film was shot in Bodega, California. The birds are courtesy of the #distressedfx app. #thebirds #alfredhitchcock #bodega #bodegabay

That’s me and my pal Ravi making a run for it as Alfred Hitchcock’s The Birds prepare to peck us to death outside the actual schoolhouse where the film was shot in Bodega, California. The birds are courtesy of the #distressedfx app. #thebirds #alfredhitchcock #bodega #bodegabay

A vintage Denny’s restaurant catches your eye right off the 101 in Santa Rosa, California. #dennys #googie #midcentury #signswithspires #signgeeks #signporn #signjunkies #roadsideamerica #rous_roadsigns #retrologist #1960s #santarosa #sonoma #oldsigns #retrosigns

A vintage Denny’s restaurant catches your eye right off the 101 in Santa Rosa, California. #dennys #googie #midcentury #signswithspires #signgeeks #signporn #signjunkies #roadsideamerica #rous_roadsigns #retrologist #1960s #santarosa #sonoma #oldsigns #retrosigns

Jack in the Box restaurants with the old 1980s logo (dropped in 2009) are becoming harder to find. This restaurant remains untouched in Vallejo, California, complete with old-school shingle roof. #jackinthebox #signgeeks #oldsigns #retail #roadsideamerica #rous_roadsigns #fastfood

Jack in the Box restaurants with the old 1980s logo (dropped in 2009) are becoming harder to find. This restaurant remains untouched in Vallejo, California, complete with old-school shingle roof. #jackinthebox #signgeeks #oldsigns #retail #roadsideamerica #rous_roadsigns #fastfood

Oscars is a terrific #midcentury building in Berkeley. The vintage sign is a colorful period piece and the building is an elegant concrete pavilion with arched windows and white globe lighting, set off with a band of brick at the base. It’s suave and stylish considering what it’s purveying. Oh and yummy BTW! This is the second sign I’ve seen on this trip advertising quarter pounders! #signgeeks #vintagesigns #oldsigns #roadsideamerica #rous_roadsigns #berkeley #architecture #americana #roadeats #igerssf #burgers

Oscars is a terrific #midcentury building in Berkeley. The vintage sign is a colorful period piece and the building is an elegant concrete pavilion with arched windows and white globe lighting, set off with a band of brick at the base. It’s suave and stylish considering what it’s purveying. Oh and yummy BTW! This is the second sign I’ve seen on this trip advertising quarter pounders! #signgeeks #vintagesigns #oldsigns #roadsideamerica #rous_roadsigns #berkeley #architecture #americana #roadeats #igerssf #burgers

The food is tasty, I’m sure, but the sign is the most delicious thing I’ve seen in the Bay Area so far. Absolutely epic and hiding in the Dimond section of Oakland. #signgeeks #rous_roadsigns #retrologist #roadtrip #roadsideamerica #americana #oldsigns #oldschool #oakland #dimond #giantburgers

The food is tasty, I’m sure, but the sign is the most delicious thing I’ve seen in the Bay Area so far. Absolutely epic and hiding in the Dimond section of Oakland. #signgeeks #rous_roadsigns #retrologist #roadtrip #roadsideamerica #americana #oldsigns #oldschool #oakland #dimond #giantburgers

This defunct Newberry was part of the long-vanished five-and-dime chain, which existed along with other notable names such as Woolworth. This Newberry, in uptown Oakland, almost became an Urban Outfitters. Over at The Retrologist, I wrote about another California Newberry, in Downtown LA. Google Retrologist and Newberry. #oakland #newberry #signgeeks #oldsigns #storefronts #americana #vanished #roadsideamerica #rous_roadsigns

This defunct Newberry was part of the long-vanished five-and-dime chain, which existed along with other notable names such as Woolworth. This Newberry, in uptown Oakland, almost became an Urban Outfitters. Over at The Retrologist, I wrote about another California Newberry, in Downtown LA. Google Retrologist and Newberry. #oakland #newberry #signgeeks #oldsigns #storefronts #americana #vanished #roadsideamerica #rous_roadsigns