The Retrologist

Aug 19

Yes, there was a time when American downtowns were overflowing with gorgeous storefronts like this one in Bay Ridge, Brooklyn for Reliance Cleaners. That time is long past, so let’s take a moment to cherish this one — just look at that turquoise paneling and the #fontastic lettering. It’s perfect in that simple, understated #midcentury retail way. #brooklyn #igersnyc #ignyc #igsignage #ig_signage #bayridge #retrologist

Yes, there was a time when American downtowns were overflowing with gorgeous storefronts like this one in Bay Ridge, Brooklyn for Reliance Cleaners. That time is long past, so let’s take a moment to cherish this one — just look at that turquoise paneling and the #fontastic lettering. It’s perfect in that simple, understated #midcentury retail way. #brooklyn #igersnyc #ignyc #igsignage #ig_signage #bayridge #retrologist

Aug 18

A ghost sign for Uneeda Biscuit haunts the warm brick expanse of this building off Fourth Avenue in Brooklyn. Along the top you can see the name of its maker, the National Biscuit Company, which we call Nabisco, of course. Uneeda marketers never met a brick wall they didn’t like! Though the sign is over a century old, it was still faintly promoting — whispering really — for an active brand until Nabisco sadly baked its last batch of Uneeda in 2009.  #uneeda #uneedabiscuit #biscuit

A ghost sign for Uneeda Biscuit haunts the warm brick expanse of this building off Fourth Avenue in Brooklyn. Along the top you can see the name of its maker, the National Biscuit Company, which we call Nabisco, of course. Uneeda marketers never met a brick wall they didn’t like! Though the sign is over a century old, it was still faintly promoting — whispering really — for an active brand until Nabisco sadly baked its last batch of Uneeda in 2009. #uneeda #uneedabiscuit #biscuit

Aug 17

Meet Mr. Chicken, one of my favorite signs in my collection. He’s one of the reasons I’m eager to return to Watkins Glen and the Finger Lakes in general. #watkinsglen #fingerlakes #upstateny #iloveny

Meet Mr. Chicken, one of my favorite signs in my collection. He’s one of the reasons I’m eager to return to Watkins Glen and the Finger Lakes in general. #watkinsglen #fingerlakes #upstateny #iloveny

Aug 16

Coachmans Dinner & Pancake House: comforting vintage signage promoting comfort food in Salt Lake City. They’ll leave the lantern on for you. #saltlakecity #slc #lantern #coachman

Coachmans Dinner & Pancake House: comforting vintage signage promoting comfort food in Salt Lake City. They’ll leave the lantern on for you. #saltlakecity #slc #lantern #coachman

Aug 14

Chapel of the Bells, tying knots in Reno since 1962. Business, they say, isn’t what it used to be. Absolutely amazing signage BTW — a detail here of the majestic whole. #reno #nevada #weddings #bridal

Chapel of the Bells, tying knots in Reno since 1962. Business, they say, isn’t what it used to be. Absolutely amazing signage BTW — a detail here of the majestic whole. #reno #nevada #weddings #bridal

Aug 12

A “crisp and clean” detail from a magnificent vintage neon billboard for the Uncola in Merced, California, off Route 99 in the sun-kissed heart of the Golden State. #route99 #california #merced #7up

A “crisp and clean” detail from a magnificent vintage neon billboard for the Uncola in Merced, California, off Route 99 in the sun-kissed heart of the Golden State. #route99 #california #merced #7up

Aug 10

A sensational slice of Reno’s winning #vintagesignage. #reno #nevada

A sensational slice of Reno’s winning #vintagesignage. #reno #nevada

Aug 09

We’ve all heard of Muffler Men — well, meet the Muffler Family! This is a wonderful piece of folk art. This patriotic family unit — complete with Muffler Dog, a baby on a bottle and other great details — greets customers at a Meineke Car Care shop on Fourth Avenue in Brooklyn. #mufflermen #folkart #foundart #streetart #brooklyn #parkslope #igersnyc #nyc #newyork #instapic #instadaily #photowall #icatching

We’ve all heard of Muffler Men — well, meet the Muffler Family! This is a wonderful piece of folk art. This patriotic family unit — complete with Muffler Dog, a baby on a bottle and other great details — greets customers at a Meineke Car Care shop on Fourth Avenue in Brooklyn. #mufflermen #folkart #foundart #streetart #brooklyn #parkslope #igersnyc #nyc #newyork #instapic #instadaily #photowall #icatching

Aug 08

Old things in New York often don’t disappear — they are just hidden, waiting to surprise the sidewalk archaeologist in all of us. So this turned up from the past: A long-hidden sign for Ben’s Fruit  grocery store, freshly uncovered in Downtown Brooklyn. Just the other day, another sign — for a deli — emerged from decades of shadows in Manhattan. (Scroll back in my gallery to see it.) As for Ben’s, the curious may examine this fading old sign on Hoyt Street between Schermerhorn and Livingston streets. Big thank you to @cristinaeverett for alerting me this morning. I didn’t waste a second documenting this! Ben’s alas will be gone in a New York minute.

Old things in New York often don’t disappear — they are just hidden, waiting to surprise the sidewalk archaeologist in all of us. So this turned up from the past: A long-hidden sign for Ben’s Fruit grocery store, freshly uncovered in Downtown Brooklyn. Just the other day, another sign — for a deli — emerged from decades of shadows in Manhattan. (Scroll back in my gallery to see it.) As for Ben’s, the curious may examine this fading old sign on Hoyt Street between Schermerhorn and Livingston streets. Big thank you to @cristinaeverett for alerting me this morning. I didn’t waste a second documenting this! Ben’s alas will be gone in a New York minute.

Aug 07

Rich in history but now deep into a seemingly irreversible decline, Tagus Ranch compels a pullover from Route 99 north of Tulare, California. Once a thriving motel, coffee shop and live music venue, Tagus is withering away, a beautiful ruin that maintains its dignity despite the elements and vandalism. #tagusranch #tulare #route99

Rich in history but now deep into a seemingly irreversible decline, Tagus Ranch compels a pullover from Route 99 north of Tulare, California. Once a thriving motel, coffee shop and live music venue, Tagus is withering away, a beautiful ruin that maintains its dignity despite the elements and vandalism. #tagusranch #tulare #route99