The Retrologist

Sep 01

This is a dream retro find on a Labor Day weekend drive. Tucked in the Catskill Mountains, in the village of Wurtsboro, lies Custer’s Last Stand, a wonderful ice cream stand. With its punning name and iconography, Custer’s is a roadside Americana classic. #catskills #wurtsboro #icecream

This is a dream retro find on a Labor Day weekend drive. Tucked in the Catskill Mountains, in the village of Wurtsboro, lies Custer’s Last Stand, a wonderful ice cream stand. With its punning name and iconography, Custer’s is a roadside Americana classic. #catskills #wurtsboro #icecream

Aug 31

Yes, I probably had as many fries as there are yellow bulbs around this stand’s awesome sign, but it was most definitely worth it. #frenchfries #summer #laborday #ulstercounty #newpaltz

Yes, I probably had as many fries as there are yellow bulbs around this stand’s awesome sign, but it was most definitely worth it. #frenchfries #summer #laborday #ulstercounty #newpaltz

Aug 28

Having a Coke and a slice feels extra nice when a vintage sign like this draws you in. This beauty is hanging outside Pizza Wagon in Bay Ridge, Brooklyn. #ignyc #igersnyc #brooklyn #pizza #coke #cocacola #bayridge

Having a Coke and a slice feels extra nice when a vintage sign like this draws you in. This beauty is hanging outside Pizza Wagon in Bay Ridge, Brooklyn. #ignyc #igersnyc #brooklyn #pizza #coke #cocacola #bayridge

Aug 26

2 Toms Restaurant, a wonderful vintage Italian joint in Gowanus, Brooklyn. That storefront, people! 😍 #brooklyn #gowanus #ignyc #igersnyc

2 Toms Restaurant, a wonderful vintage Italian joint in Gowanus, Brooklyn. That storefront, people! 😍 #brooklyn #gowanus #ignyc #igersnyc

Aug 25

There’s nothing “Standard” about this vintage Bay Ridge storefront. There’s a wonderful mix of font, color and shapes, all set against a pebble-textured background. The effect of this #midcentury sign is crisp and clean — qualities you want in your neighborhood cleaners. It’s been “serving the tailoring and dry cleaning needs of Bay Ridge over 50 years,” a window poster says. Here’s to many more! #bayridge #cleaners #brooklyn #savethesigns

There’s nothing “Standard” about this vintage Bay Ridge storefront. There’s a wonderful mix of font, color and shapes, all set against a pebble-textured background. The effect of this #midcentury sign is crisp and clean — qualities you want in your neighborhood cleaners. It’s been “serving the tailoring and dry cleaning needs of Bay Ridge over 50 years,” a window poster says. Here’s to many more! #bayridge #cleaners #brooklyn #savethesigns

Aug 24

Caffe Capri in Williamsburg, Brooklyn is a whimsical standby from another time — look at this beautiful shield, with a starburst-holding mermaid frolicking off the coast of Capri! The whole sign is a delight, too, which you can see on my Tumblr, theretrologist.com. #brooklyn #williamsburg #italy #capri #mermaid

Caffe Capri in Williamsburg, Brooklyn is a whimsical standby from another time — look at this beautiful shield, with a starburst-holding mermaid frolicking off the coast of Capri! The whole sign is a delight, too, which you can see on my Tumblr, theretrologist.com. #brooklyn #williamsburg #italy #capri #mermaid

Caffe Capri in Williamsburg [Retrologist pick]

Every so often, you find a slice of a neighborhood that seems frozen in time, where it’s not just a random old storefront or two that has held on.

Graham Avenue in Brooklyn is one of those places. I’ve been here before — check out this Te Amo cigar sign I posted a couple of years ago, which is still there.

But venturing north a bit, I found a lot more. Here’s one of my favorites, in Williamsburg, or anywhere — Caffe Capri!

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Aug 23

Reno’s Coach Inn has charming signage. And what’s this? A color TV by Admiral sign? Yep, this was not a motel for those who would settle for anything less than RCA. #reno #nevada #coachinn #colortv

Reno’s Coach Inn has charming signage. And what’s this? A color TV by Admiral sign? Yep, this was not a motel for those who would settle for anything less than RCA. #reno #nevada #coachinn #colortv

Aug 21

The other day, I posted a gorgeous Art Deco storefront in Bay Ridge. Just down the street is another gem, the Royal Restaurant. Look at that gorgeous red paneling and retro lettering — capped appropriately with a crown. A simple but sophisticated sign. Look out for more photos from this Brooklyn neighborhood, which is something of a preserve for classic storefronts. And I’ll post one timeless classic that we tragically lost. #brooklyn #bayridge #signswithcrowns

The other day, I posted a gorgeous Art Deco storefront in Bay Ridge. Just down the street is another gem, the Royal Restaurant. Look at that gorgeous red paneling and retro lettering — capped appropriately with a crown. A simple but sophisticated sign. Look out for more photos from this Brooklyn neighborhood, which is something of a preserve for classic storefronts. And I’ll post one timeless classic that we tragically lost. #brooklyn #bayridge #signswithcrowns

Aug 19

Yes, there was a time when American downtowns were overflowing with gorgeous storefronts like this one in Bay Ridge, Brooklyn for Reliance Cleaners. That time is long past, so let’s take a moment to cherish this one — just look at that turquoise paneling and the #fontastic lettering. It’s perfect in that simple, understated #midcentury retail way. #brooklyn #igersnyc #ignyc #igsignage #ig_signage #bayridge #retrologist

Yes, there was a time when American downtowns were overflowing with gorgeous storefronts like this one in Bay Ridge, Brooklyn for Reliance Cleaners. That time is long past, so let’s take a moment to cherish this one — just look at that turquoise paneling and the #fontastic lettering. It’s perfect in that simple, understated #midcentury retail way. #brooklyn #igersnyc #ignyc #igsignage #ig_signage #bayridge #retrologist