The Retrologist

Jul 23

The Oregon Trail Motel in Ogallala, Nebraska has a distinctive vintage sign that’s made all the better by the wonderful “Color TV by RCA” sign. I pulled over and chatted up the proprietor, a very friendly woman who gave the back story on “Color TV by RCA” signs. The short story? RCA placed the sign outside in exchange for a sweet deal for the motel on new RCA TV sets! RCA reached out to the motel with the offer after the motel mailed in its warranties on several RCA sets it had purchased on its own accord. The woman told me she had considered taking down the RCA sign but I insisted that the colorful sign remains a selling point (at least to #signgeeks) and even told her the motel’s sign is in a #lincolnhighway guidebook! Talk about getting a good deal on those long-gone TV sets. #colortvbyrca

The Oregon Trail Motel in Ogallala, Nebraska has a distinctive vintage sign that’s made all the better by the wonderful “Color TV by RCA” sign. I pulled over and chatted up the proprietor, a very friendly woman who gave the back story on “Color TV by RCA” signs. The short story? RCA placed the sign outside in exchange for a sweet deal for the motel on new RCA TV sets! RCA reached out to the motel with the offer after the motel mailed in its warranties on several RCA sets it had purchased on its own accord. The woman told me she had considered taking down the RCA sign but I insisted that the colorful sign remains a selling point (at least to #signgeeks) and even told her the motel’s sign is in a #lincolnhighway guidebook! Talk about getting a good deal on those long-gone TV sets. #colortvbyrca

Jul 22

Boarded up and fading fast, Frosty Stand lingers along the #lincolnhighway in McGill, Nevada — along with the vanishing traces of the summer fun it once provided. #nevada

Boarded up and fading fast, Frosty Stand lingers along the #lincolnhighway in McGill, Nevada — along with the vanishing traces of the summer fun it once provided. #nevada

Jul 21

One of my favorite signs in San Francisco: John’s Grill, the “home of the Maltese Falcon.”

One of my favorite signs in San Francisco: John’s Grill, the “home of the Maltese Falcon.”

Jul 20

45 years ago tonight, this tape was whirling on a primitive VCR, capturing the event that would prompt the New York Times headline the next morning: MEN WALK ON MOON. I’ve had this tape for years, and will get around to transferring it some day! Is Cronkite on this tape? Huntley and Brinkley? Howard K. Smith? Are the groovy commercial breaks  intact? So many questions. #nasa #menonmoon #lunarlanding #moon #tvhistory #memorex #manonmoon

45 years ago tonight, this tape was whirling on a primitive VCR, capturing the event that would prompt the New York Times headline the next morning: MEN WALK ON MOON. I’ve had this tape for years, and will get around to transferring it some day! Is Cronkite on this tape? Huntley and Brinkley? Howard K. Smith? Are the groovy commercial breaks intact? So many questions. #nasa #menonmoon #lunarlanding #moon #tvhistory #memorex #manonmoon

My little tribute to #jamesgarner. I’ve long been a fan of “The Rockford Files,” and have been tearing through old episodes on Netflix in part to see LA in the 1970s. #signgeeks will appreciate cameos by classic signs including The Safari Inn and other gems — many now lost — of the Southland. Anyway, I recently acquired the exact model of phone Jim Rockford had on his desk, as seen in the opening credits, right. Mine, seen at left, is a similar early 1970s Western Electric Model 2500. Love the thing — and its ring! Alas, no 1970s answering machine to go with it. #rockfordfiles #phones #oldphones #classictv #igersla #ig_la #caligrammers #losangeles

My little tribute to #jamesgarner. I’ve long been a fan of “The Rockford Files,” and have been tearing through old episodes on Netflix in part to see LA in the 1970s. #signgeeks will appreciate cameos by classic signs including The Safari Inn and other gems — many now lost — of the Southland. Anyway, I recently acquired the exact model of phone Jim Rockford had on his desk, as seen in the opening credits, right. Mine, seen at left, is a similar early 1970s Western Electric Model 2500. Love the thing — and its ring! Alas, no 1970s answering machine to go with it. #rockfordfiles #phones #oldphones #classictv #igersla #ig_la #caligrammers #losangeles

Reno’s Mardi Gras Motor Lodge is always ready for a party, Fat Tuesday or not! This is a truly unique sign. #reno #nevada #mardigras

Reno’s Mardi Gras Motor Lodge is always ready for a party, Fat Tuesday or not! This is a truly unique sign. #reno #nevada #mardigras

Jul 19

Club 50 Cafe is along the Lincoln Highway, a boarded-up watering hole between Ely and McGill, Nevada. It’s just a beautiful little spot and I hope its future is better than its present. #lincolnhighway #nevada #roadtrip

Club 50 Cafe is along the Lincoln Highway, a boarded-up watering hole between Ely and McGill, Nevada. It’s just a beautiful little spot and I hope its future is better than its present. #lincolnhighway #nevada #roadtrip

Jul 18

Rancho Sierra Motel’s sign in Reno depicts a lovely snow-capped mountain scene. Nevada, after all, means #snowfall in Spanish. #reno #nevada

Rancho Sierra Motel’s sign in Reno depicts a lovely snow-capped mountain scene. Nevada, after all, means #snowfall in Spanish. #reno #nevada

Jul 16

Pete’s, a dusty, now-shuttered stop along the #lincolnhighway in Ely, Nevada, on the cusp of the epic road trip that awaits on Highway 50 — aka The Loneliest Road in America. #ely #highway50 #loneliestroadinamerica #nevada #sunset #goldenhour

Pete’s, a dusty, now-shuttered stop along the #lincolnhighway in Ely, Nevada, on the cusp of the epic road trip that awaits on Highway 50 — aka The Loneliest Road in America. #ely #highway50 #loneliestroadinamerica #nevada #sunset #goldenhour

The Wonder Lodge is one of my favorite signs in downtown Reno. That red ball is truly the cherry on top. #googie #reno #nevada

The Wonder Lodge is one of my favorite signs in downtown Reno. That red ball is truly the cherry on top. #googie #reno #nevada