A Lower East Side building is showing its ‘underwear’

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At 155 Rivington St. on the Lower East Side, an “underwear” sign is still visible behind a roll-down gate.

Records show the building was built in 1910. According to a comment posted on the Forgotten NY web site, a man named Sam Berlin, along with his two brothers, once sold fancy underwear at this location.

Most recently the space was home to a bar called St. Jerome’s, which closed last year.

— Jefferson Siegel

Jefferson Siegel is a New York-based freelance photographer. Visit his website HERE

Our #lincolnhighway trip ends with the Haines Shoe House. #Roadtrip pics soon on the #Retrologist #americana

Our #lincolnhighway trip ends with the Haines Shoe House. #Roadtrip pics soon on the #Retrologist #americana

Just started our #lincolnhighway #roadtrip in Times Square. It ends in SF but we are going to PA.

Just started our #lincolnhighway #roadtrip in Times Square. It ends in SF but we are going to PA.

Jack, the cute logo for Cingular Wireless, survives on this car. Cingular became  AT&T. Check out his BIG phone!

Jack, the cute logo for Cingular Wireless, survives on this car. Cingular became AT&T. Check out his BIG phone!

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Good weekend for Kubrick fans at IFC. Room 237, Shining make a great double feature.

The New Cooper Union. Abe Lincoln definitely did not speak here.

The New Cooper Union. Abe Lincoln definitely did not speak here.

A slice of The Bowery

A slice of The Bowery

Calling it a day at The Daily Planet after one heck of a news day. @wpix

Calling it a day at The Daily Planet after one heck of a news day. @wpix

From the PIX archives: This tape is of our 7:30 Action News from July 17, 1981. Where were you on that day? Did you even exist yet?

From the PIX archives: This tape is of our 7:30 Action News from July 17, 1981. Where were you on that day? Did you even exist yet?

#madmen retro product placement: Bachman thin pretzels in the Francis home.

#madmen retro product placement: Bachman thin pretzels in the Francis home.