Having a Coke and a slice feels extra nice when a vintage sign like this draws you in. This beauty is hanging outside Pizza Wagon in Bay Ridge, Brooklyn. #ignyc #igersnyc #brooklyn #pizza #coke #cocacola #bayridge

Having a Coke and a slice feels extra nice when a vintage sign like this draws you in. This beauty is hanging outside Pizza Wagon in Bay Ridge, Brooklyn. #ignyc #igersnyc #brooklyn #pizza #coke #cocacola #bayridge

2 Toms Restaurant, a wonderful vintage Italian joint in Gowanus, Brooklyn. That storefront, people! 😍 #brooklyn #gowanus #ignyc #igersnyc

2 Toms Restaurant, a wonderful vintage Italian joint in Gowanus, Brooklyn. That storefront, people! 😍 #brooklyn #gowanus #ignyc #igersnyc

There’s nothing “Standard” about this vintage Bay Ridge storefront. There’s a wonderful mix of font, color and shapes, all set against a pebble-textured background. The effect of this #midcentury sign is crisp and clean — qualities you want in your neighborhood cleaners. It’s been “serving the tailoring and dry cleaning needs of Bay Ridge over 50 years,” a window poster says. Here’s to many more! #bayridge #cleaners #brooklyn #savethesigns

There’s nothing “Standard” about this vintage Bay Ridge storefront. There’s a wonderful mix of font, color and shapes, all set against a pebble-textured background. The effect of this #midcentury sign is crisp and clean — qualities you want in your neighborhood cleaners. It’s been “serving the tailoring and dry cleaning needs of Bay Ridge over 50 years,” a window poster says. Here’s to many more! #bayridge #cleaners #brooklyn #savethesigns

Caffe Capri in Williamsburg, Brooklyn is a whimsical standby from another time — look at this beautiful shield, with a starburst-holding mermaid frolicking off the coast of Capri! The whole sign is a delight, too, which you can see on my Tumblr, theretrologist.com. #brooklyn #williamsburg #italy #capri #mermaid

Caffe Capri in Williamsburg, Brooklyn is a whimsical standby from another time — look at this beautiful shield, with a starburst-holding mermaid frolicking off the coast of Capri! The whole sign is a delight, too, which you can see on my Tumblr, theretrologist.com. #brooklyn #williamsburg #italy #capri #mermaid

Caffe Capri in Williamsburg [Retrologist pick]

Every so often, you find a slice of a neighborhood that seems frozen in time, where it’s not just a random old storefront or two that has held on.

Graham Avenue in Brooklyn is one of those places. I’ve been here before — check out this Te Amo cigar sign I posted a couple of years ago, which is still there.

But venturing north a bit, I found a lot more. Here’s one of my favorites, in Williamsburg, or anywhere — Caffe Capri!

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Reno’s Coach Inn has charming signage. And what’s this? A color TV by Admiral sign? Yep, this was not a motel for those who would settle for anything less than RCA. #reno #nevada #coachinn #colortv

Reno’s Coach Inn has charming signage. And what’s this? A color TV by Admiral sign? Yep, this was not a motel for those who would settle for anything less than RCA. #reno #nevada #coachinn #colortv

The other day, I posted a gorgeous Art Deco storefront in Bay Ridge. Just down the street is another gem, the Royal Restaurant. Look at that gorgeous red paneling and retro lettering — capped appropriately with a crown. A simple but sophisticated sign. Look out for more photos from this Brooklyn neighborhood, which is something of a preserve for classic storefronts. And I’ll post one timeless classic that we tragically lost. #brooklyn #bayridge #signswithcrowns

The other day, I posted a gorgeous Art Deco storefront in Bay Ridge. Just down the street is another gem, the Royal Restaurant. Look at that gorgeous red paneling and retro lettering — capped appropriately with a crown. A simple but sophisticated sign. Look out for more photos from this Brooklyn neighborhood, which is something of a preserve for classic storefronts. And I’ll post one timeless classic that we tragically lost. #brooklyn #bayridge #signswithcrowns

Yes, there was a time when American downtowns were overflowing with gorgeous storefronts like this one in Bay Ridge, Brooklyn for Reliance Cleaners. That time is long past, so let’s take a moment to cherish this one — just look at that turquoise paneling and the #fontastic lettering. It’s perfect in that simple, understated #midcentury retail way. #brooklyn #igersnyc #ignyc #igsignage #ig_signage #bayridge #retrologist

Yes, there was a time when American downtowns were overflowing with gorgeous storefronts like this one in Bay Ridge, Brooklyn for Reliance Cleaners. That time is long past, so let’s take a moment to cherish this one — just look at that turquoise paneling and the #fontastic lettering. It’s perfect in that simple, understated #midcentury retail way. #brooklyn #igersnyc #ignyc #igsignage #ig_signage #bayridge #retrologist

A ghost sign for Uneeda Biscuit haunts the warm brick expanse of this building off Fourth Avenue in Brooklyn. Along the top you can see the name of its maker, the National Biscuit Company, which we call Nabisco, of course. Uneeda marketers never met a brick wall they didn’t like! Though the sign is over a century old, it was still faintly promoting — whispering really — for an active brand until Nabisco sadly baked its last batch of Uneeda in 2009.  #uneeda #uneedabiscuit #biscuit

A ghost sign for Uneeda Biscuit haunts the warm brick expanse of this building off Fourth Avenue in Brooklyn. Along the top you can see the name of its maker, the National Biscuit Company, which we call Nabisco, of course. Uneeda marketers never met a brick wall they didn’t like! Though the sign is over a century old, it was still faintly promoting — whispering really — for an active brand until Nabisco sadly baked its last batch of Uneeda in 2009. #uneeda #uneedabiscuit #biscuit

Meet Mr. Chicken, one of my favorite signs in my collection. He’s one of the reasons I’m eager to return to Watkins Glen and the Finger Lakes in general. #watkinsglen #fingerlakes #upstateny #iloveny

Meet Mr. Chicken, one of my favorite signs in my collection. He’s one of the reasons I’m eager to return to Watkins Glen and the Finger Lakes in general. #watkinsglen #fingerlakes #upstateny #iloveny