A charming detail from one of my favorite vintage signs in New York: Joe Junior restaurant on Third Avenue. This lip-smacking sign is indeed good enough to eat. #retrosigns #retrologist #nyc #newyorkcity #burgers #hamburgers #cartoon #typography #ig_signage #rous_roadsigns #signhunting #signgeeks #signstalkers #signfixation #americana #roadsideamerica #1950s #1960s #1970s #oldnyc

A charming detail from one of my favorite vintage signs in New York: Joe Junior restaurant on Third Avenue. This lip-smacking sign is indeed good enough to eat. #retrosigns #retrologist #nyc #newyorkcity #burgers #hamburgers #cartoon #typography #ig_signage #rous_roadsigns #signhunting #signgeeks #signstalkers #signfixation #americana #roadsideamerica #1950s #1960s #1970s #oldnyc

This is one of the finest midcentury signs I’ve ever seen. It survives in Yonkers, N.Y., at the Center Raceway Diner, established in 1963. The sign has so much that makes it a best in class: funky geometry, an arrow, flashing light bulbs, typographical variety, pink neon, rich shades of yellow and orange, a fantastic cartoon, period wording like cocktails. For you #signgeeks out there, it’s a must visit if you’re anywhere near New York. Next time, I’ll be sure to stop in for some coffee. The place is popular, as measured by the full parking lot. #signporn #neonsigns #neon #googie #midcentury #signswitharrows #pop #ig_signage #roadsideamerica #rous_roadsigns #americana #1960s #royalsnappingartists #roadtrip

This is one of the finest midcentury signs I’ve ever seen. It survives in Yonkers, N.Y., at the Center Raceway Diner, established in 1963. The sign has so much that makes it a best in class: funky geometry, an arrow, flashing light bulbs, typographical variety, pink neon, rich shades of yellow and orange, a fantastic cartoon, period wording like cocktails. For you #signgeeks out there, it’s a must visit if you’re anywhere near New York. Next time, I’ll be sure to stop in for some coffee. The place is popular, as measured by the full parking lot. #signporn #neonsigns #neon #googie #midcentury #signswitharrows #pop #ig_signage #roadsideamerica #rous_roadsigns #americana #1960s #royalsnappingartists #roadtrip

New Mexico’s #route66 is a treasure trove of #googie #spaceage whimsy. This rotosphere is in Moriarty. #popart #sputnik #1950s #1960s

New Mexico’s #route66 is a treasure trove of #googie #spaceage whimsy. This rotosphere is in Moriarty. #popart #sputnik #1950s #1960s

Fantastic #mufflerman, the Gemini Giant from 1965, outside Launching Pad #drive-in on #route66. #spacege #1960s #nasa #rockets #kitsch #americana

Fantastic #mufflerman, the Gemini Giant from 1965, outside Launching Pad #drive-in on #route66. #spacege #1960s #nasa #rockets #kitsch #americana

Bell System speaker set to go with office phone system. Features 1964 Bell logo. This is one generation before the black speakerphone made famous  on Charlie’s Angels. #bellsystem #phones #1960s #oldtech #retro #vintage

Bell System speaker set to go with office phone system. Features 1964 Bell logo. This is one generation before the black speakerphone made famous on Charlie’s Angels. #bellsystem #phones #1960s #oldtech #retro #vintage

Vintage Volkswagen vans are a rare sight these days, especially in the Northeast, where harsh weather and road salt made mince meat of them. This groovy specimen, complete with hand-painted scrawlings that would make the hippies in the ‘Freedom Rock’ commercial proud, was parked on 14th Street near the decidedly grunge-free Meatpacking District. #classiccars #vans #vw #volkswagen #hippie #1960s #retro #vintage

Vintage Volkswagen vans are a rare sight these days, especially in the Northeast, where harsh weather and road salt made mince meat of them. This groovy specimen, complete with hand-painted scrawlings that would make the hippies in the ‘Freedom Rock’ commercial proud, was parked on 14th Street near the decidedly grunge-free Meatpacking District. #classiccars #vans #vw #volkswagen #hippie #1960s #retro #vintage

This amazing, vintage 7 Up sign is in North Beach, San Francisco. It’s a riot of 1960s hippie goodness. Will have much more on it and other vintage signs and storefronts from San Francisco in upcoming posts on The Retrologist. #hippie #retro #vintage #signs #sf #1960s #pop #flowers #psychedelic (Taken with Instagram)
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This amazing, vintage 7 Up sign is in North Beach, San Francisco. It’s a riot of 1960s hippie goodness. Will have much more on it and other vintage signs and storefronts from San Francisco in upcoming posts on The Retrologist. #hippie #retro #vintage #signs #sf #1960s #pop #flowers #psychedelic (Taken with Instagram)

Retrolicious Sign: J&R Color TV in Park Slope

The riot of pop colors! The names of mid-century technologies preserved in plastic! This sign for J&R Color TV in Park Slope is a true wonder. For The Retrologist, the J&R sign is a highlight of every walk down Seventh Avenue in The Slope. What’s not to love about a sign that promotes the magic of color TV, phonos and tape recorders, all things that people essentially carry around in their pockets today, consolidated into a smartphone. It’s truly one of the best signs of its era left in New York City.

Text and photos: Rolando Pujol