A detail from one of the most amazing places in California: the world’s longest-operating McDonald’s, looking just like it did in 1953. This McDonald’s is in Downey, a mecca of #midcentury California roadside culture. #mcdonalds #architecture #signgeeks #rous_roadsigns #socal #downey #fontastic #justmytype #typography #typevstime #speedee #roadeats #oldsigns #vintageneon #neonporn #neonsign

A detail from one of the most amazing places in California: the world’s longest-operating McDonald’s, looking just like it did in 1953. This McDonald’s is in Downey, a mecca of #midcentury California roadside culture. #mcdonalds #architecture #signgeeks #rous_roadsigns #socal #downey #fontastic #justmytype #typography #typevstime #speedee #roadeats #oldsigns #vintageneon #neonporn #neonsign

Oscars is a terrific #midcentury building in Berkeley. The vintage sign is a colorful period piece and the building is an elegant concrete pavilion with arched windows and white globe lighting, set off with a band of brick at the base. It’s suave and stylish considering what it’s purveying. Oh and yummy BTW! This is the second sign I’ve seen on this trip advertising quarter pounders! #signgeeks #vintagesigns #oldsigns #roadsideamerica #rous_roadsigns #berkeley #architecture #americana #roadeats #igerssf #burgers

Oscars is a terrific #midcentury building in Berkeley. The vintage sign is a colorful period piece and the building is an elegant concrete pavilion with arched windows and white globe lighting, set off with a band of brick at the base. It’s suave and stylish considering what it’s purveying. Oh and yummy BTW! This is the second sign I’ve seen on this trip advertising quarter pounders! #signgeeks #vintagesigns #oldsigns #roadsideamerica #rous_roadsigns #berkeley #architecture #americana #roadeats #igerssf #burgers

For the #signgeek, San Francisco is a treasure trove of vintage signage. “Privilege signs” like this one are numerous, the sort that were provided by a brand free of charge to a store in exchange for excellent and continuous promotion. Keep an eye here for more finds. #signgeeks #sanfran #architecture #skyscrapers #oldsigns #retrosigns #retrologist #pepsi #pepsisign #rous_roadsigns #americana #roadsideamerica #sanfrancisco

For the #signgeek, San Francisco is a treasure trove of vintage signage. “Privilege signs” like this one are numerous, the sort that were provided by a brand free of charge to a store in exchange for excellent and continuous promotion. Keep an eye here for more finds. #signgeeks #sanfran #architecture #skyscrapers #oldsigns #retrosigns #retrologist #pepsi #pepsisign #rous_roadsigns #americana #roadsideamerica #sanfrancisco

Beautiful sketch of The News Building, home to WPIX and (until 1995) The Daily News. The WPIX transmitter used to be atop The News Building. #television #architecture #newyorkcity #ephemera #media #drawings

Beautiful sketch of The News Building, home to WPIX and (until 1995) The Daily News. The WPIX transmitter used to be atop The News Building. #television #architecture #newyorkcity #ephemera #media #drawings

Twin Towers forever: Another fine addition to my collection of signs that still use their silhouette. Roll back on my feed or visit my Tumblr, theretrologist.com, for more examples. #wtc #nyc #logos #typography #sun #skyline #architecture

Twin Towers forever: Another fine addition to my collection of signs that still use their silhouette. Roll back on my feed or visit my Tumblr, theretrologist.com, for more examples. #wtc #nyc #logos #typography #sun #skyline #architecture

The Twin Tower silhouette lingers on these doors outside a midtown police precinct. #relics #nypd #wtc #worldtradecenter #architecture #ephemera #twintowers

The Twin Tower silhouette lingers on these doors outside a midtown police precinct. #relics #nypd #wtc #worldtradecenter #architecture #ephemera #twintowers

Lower Manhattan skyline silhouette at sunset. #architecture #skyline #nyc #wtc #worldtradecenter

Lower Manhattan skyline silhouette at sunset. #architecture #skyline #nyc #wtc #worldtradecenter

#4WTC marketing itself with a panoramic window display showing off the sky-high office views for folks on the sidewalk in midtown, under the Chrysler Building.   #architecture #nyc #advertising #wtc #marketing

#4WTC marketing itself with a panoramic window display showing off the sky-high office views for folks on the sidewalk in midtown, under the Chrysler Building. #architecture #nyc #advertising #wtc #marketing

San Diego’s mission, the first of 21 built as far north of Sonoma. Founded in 1769. #missions #californiamissions #architecture

San Diego’s mission, the first of 21 built as far north of Sonoma. Founded in 1769. #missions #californiamissions #architecture

The Hotel Del Coronado swathed in a cool sea mist. This Victorian beauty turned 125 this year. #sandiego #hoteldel #palmtrees #victorian #turrets #architecture #fog

The Hotel Del Coronado swathed in a cool sea mist. This Victorian beauty turned 125 this year. #sandiego #hoteldel #palmtrees #victorian #turrets #architecture #fog