The Brevoort apartment house on Fifth Avenue takes its name from an old New York Dutch family that had a vast farm in the area and later a hotel on this spot. Both are long gone, but the name survives in the fantastic #midcenturymodern turquoise cursive script of this 1956 apartment complex that replaced the hotel. #typography #justmytype #font #midcentury #nyc #newyork #newyorkcity #signjunkie #signgeeks #rous_roadsigns #1950s

The Brevoort apartment house on Fifth Avenue takes its name from an old New York Dutch family that had a vast farm in the area and later a hotel on this spot. Both are long gone, but the name survives in the fantastic #midcenturymodern turquoise cursive script of this 1956 apartment complex that replaced the hotel. #typography #justmytype #font #midcentury #nyc #newyork #newyorkcity #signjunkie #signgeeks #rous_roadsigns #1950s

Towne House Pizza in Rahway, New Jersey offers a nice slice of “midcentury Colonial” signage. #midcentury #igsignage #signgeeks #rous_roadsigns #newjersey #oldsigns #americana #roadsideamerica

Towne House Pizza in Rahway, New Jersey offers a nice slice of “midcentury Colonial” signage. #midcentury #igsignage #signgeeks #rous_roadsigns #newjersey #oldsigns #americana #roadsideamerica

La Taza de Oro (the golden cup) is a true survivor in a neighborhood that has transformed around it. Delicious Puerto Rican cuisine (what a great cafe con leche they offer, BTW) in an irreplaceable midcentury luncheonette setting. And the storefront is priceless. Near 14th and 8th in Chelsea. Go! #midcentury #puertorico #criollo #nyc #newyork #chelsea #signs #oldsigns #signgeeks #rous_roadsigns #americana #oldnyc #retrologist #typography #justmytype

La Taza de Oro (the golden cup) is a true survivor in a neighborhood that has transformed around it. Delicious Puerto Rican cuisine (what a great cafe con leche they offer, BTW) in an irreplaceable midcentury luncheonette setting. And the storefront is priceless. Near 14th and 8th in Chelsea. Go! #midcentury #puertorico #criollo #nyc #newyork #chelsea #signs #oldsigns #signgeeks #rous_roadsigns #americana #oldnyc #retrologist #typography #justmytype

There aren’t that many of these #midcentury medallions left along Avenue of the Americas (or Sixth Avenue, as New Yorkers call it). Two clusters survive, in the Village and by Central Park. This rusty beauty, representing Cuba, is down in the Village and is one of my favorites. #avenueoftheamericas #cuba #ig_cuba #oldsigns #signgeeks #rous_roadsigns #americana #roadsideamerica

There aren’t that many of these #midcentury medallions left along Avenue of the Americas (or Sixth Avenue, as New Yorkers call it). Two clusters survive, in the Village and by Central Park. This rusty beauty, representing Cuba, is down in the Village and is one of my favorites. #avenueoftheamericas #cuba #ig_cuba #oldsigns #signgeeks #rous_roadsigns #americana #roadsideamerica

I scream, you scream, we all scream for this oversized Carvel ice cream cone, which is an absolutely amazing relic of the days when retailers drew motorists in with large, kitschy representations of the goods on sale. Long may it promote the wonders of soft serve to all who pass along Central Park Avenue in Yonkers. This is one of the older Carvel stores, and is a unique and endangered piece of roadside #Americana. The original Carvel, down Central in Hartsdale, was demolished. #midcentury #roadsideamerica #googie #kitsch #icecream #savethesigns #endangeredsigns #preservation #rous_roadsigns #signgeeks #signporn #ig_signage #signswithcones #retrosigns #oldsigns #oldschool

I scream, you scream, we all scream for this oversized Carvel ice cream cone, which is an absolutely amazing relic of the days when retailers drew motorists in with large, kitschy representations of the goods on sale. Long may it promote the wonders of soft serve to all who pass along Central Park Avenue in Yonkers. This is one of the older Carvel stores, and is a unique and endangered piece of roadside #Americana. The original Carvel, down Central in Hartsdale, was demolished. #midcentury #roadsideamerica #googie #kitsch #icecream #savethesigns #endangeredsigns #preservation #rous_roadsigns #signgeeks #signporn #ig_signage #signswithcones #retrosigns #oldsigns #oldschool

This is one of the finest midcentury signs I’ve ever seen. It survives in Yonkers, N.Y., at the Center Raceway Diner, established in 1963. The sign has so much that makes it a best in class: funky geometry, an arrow, flashing light bulbs, typographical variety, pink neon, rich shades of yellow and orange, a fantastic cartoon, period wording like cocktails. For you #signgeeks out there, it’s a must visit if you’re anywhere near New York. Next time, I’ll be sure to stop in for some coffee. The place is popular, as measured by the full parking lot. #signporn #neonsigns #neon #googie #midcentury #signswitharrows #pop #ig_signage #roadsideamerica #rous_roadsigns #americana #1960s #royalsnappingartists #roadtrip

This is one of the finest midcentury signs I’ve ever seen. It survives in Yonkers, N.Y., at the Center Raceway Diner, established in 1963. The sign has so much that makes it a best in class: funky geometry, an arrow, flashing light bulbs, typographical variety, pink neon, rich shades of yellow and orange, a fantastic cartoon, period wording like cocktails. For you #signgeeks out there, it’s a must visit if you’re anywhere near New York. Next time, I’ll be sure to stop in for some coffee. The place is popular, as measured by the full parking lot. #signporn #neonsigns #neon #googie #midcentury #signswitharrows #pop #ig_signage #roadsideamerica #rous_roadsigns #americana #1960s #royalsnappingartists #roadtrip

Patsy’s sumptuous neon shimmered in Frank Sinatra’s blue eyes many times. This West 56th Street restaurant opened in 1944 and moved to its current home (right next door) a decade later. The facade is sleek #midcentury. #neonsigns #neon #sinatra #nyc #oldsigns #retrologist #rous_roadsigns #signgeeks

Patsy’s sumptuous neon shimmered in Frank Sinatra’s blue eyes many times. This West 56th Street restaurant opened in 1944 and moved to its current home (right next door) a decade later. The facade is sleek #midcentury. #neonsigns #neon #sinatra #nyc #oldsigns #retrologist #rous_roadsigns #signgeeks

A vintage neon sign for an appliance store in Danbury, Conn. features interesting details. The once novel abbreviation “T-V” adds an indescribable sentimental touch, redolent of the Ricardos, the Kramdens and Uncle Miltie. And note the novelty of being open late. This is a vestige of #midcentury suburbia flush with post-war optimism and money. #neonsign #signgeeks #signage #roadsideamerica #rous_roadsigns #ig_signage #ig_signs #suburbia

A vintage neon sign for an appliance store in Danbury, Conn. features interesting details. The once novel abbreviation “T-V” adds an indescribable sentimental touch, redolent of the Ricardos, the Kramdens and Uncle Miltie. And note the novelty of being open late. This is a vestige of #midcentury suburbia flush with post-war optimism and money. #neonsign #signgeeks #signage #roadsideamerica #rous_roadsigns #ig_signage #ig_signs #suburbia

One of New York’s last glorious midcentury institutions, Junior’s, will be demolished for a condo. You know, the Junior’s of New York cheesecake lore. You read right. Junior’s owners are selling the Brooklyn building and hope to return to the original site at the condo’s base, and move to another location during construction. But kiss the original goodbye. How NOT sweet it is. #juniors #midcentury #preservation #neon #signswithbulbs #retro #googie #brooklyn
READ MORE at PIX11.com

One of New York’s last glorious midcentury institutions, Junior’s, will be demolished for a condo. You know, the Junior’s of New York cheesecake lore. You read right. Junior’s owners are selling the Brooklyn building and hope to return to the original site at the condo’s base, and move to another location during construction. But kiss the original goodbye. How NOT sweet it is. #juniors #midcentury #preservation #neon #signswithbulbs #retro #googie #brooklyn

READ MORE at PIX11.com

Vintage Superman-ready built-in phone booth at Phelps Memorial Hospital in Sleepy Hollow. Check out the cool #midcentury seat. Imagine the conversations that were had in this booth. Only thing missing? Well, the pay phone. #payphone #payphoneography

Vintage Superman-ready built-in phone booth at Phelps Memorial Hospital in Sleepy Hollow. Check out the cool #midcentury seat. Imagine the conversations that were had in this booth. Only thing missing? Well, the pay phone. #payphone #payphoneography