A detail from one of the most amazing places in California: the world’s longest-operating McDonald’s, looking just like it did in 1953. This McDonald’s is in Downey, a mecca of #midcentury California roadside culture. #mcdonalds #architecture #signgeeks #rous_roadsigns #socal #downey #fontastic #justmytype #typography #typevstime #speedee #roadeats #oldsigns #vintageneon #neonporn #neonsign

A detail from one of the most amazing places in California: the world’s longest-operating McDonald’s, looking just like it did in 1953. This McDonald’s is in Downey, a mecca of #midcentury California roadside culture. #mcdonalds #architecture #signgeeks #rous_roadsigns #socal #downey #fontastic #justmytype #typography #typevstime #speedee #roadeats #oldsigns #vintageneon #neonporn #neonsign

The Coddingtown Mall in Santa Rosa opened in 1962 — the sign is a throwback to that era. The sign revolves, with one side saying “Codding” and the other displaying “Town.” The starburst on top is the icing on the cake. Can’t miss it from the 101. #signgeeks #oldsigns #googie #signswithstars #rous_roadsigns #roadsideamerica #mallsofamerica #shoppingmall #santarosa #california #midcentury #stars #starburst

The Coddingtown Mall in Santa Rosa opened in 1962 — the sign is a throwback to that era. The sign revolves, with one side saying “Codding” and the other displaying “Town.” The starburst on top is the icing on the cake. Can’t miss it from the 101. #signgeeks #oldsigns #googie #signswithstars #rous_roadsigns #roadsideamerica #mallsofamerica #shoppingmall #santarosa #california #midcentury #stars #starburst

A vintage Denny’s restaurant catches your eye right off the 101 in Santa Rosa, California. #dennys #googie #midcentury #signswithspires #signgeeks #signporn #signjunkies #roadsideamerica #rous_roadsigns #retrologist #1960s #santarosa #sonoma #oldsigns #retrosigns

A vintage Denny’s restaurant catches your eye right off the 101 in Santa Rosa, California. #dennys #googie #midcentury #signswithspires #signgeeks #signporn #signjunkies #roadsideamerica #rous_roadsigns #retrologist #1960s #santarosa #sonoma #oldsigns #retrosigns

Oscars is a terrific #midcentury building in Berkeley. The vintage sign is a colorful period piece and the building is an elegant concrete pavilion with arched windows and white globe lighting, set off with a band of brick at the base. It’s suave and stylish considering what it’s purveying. Oh and yummy BTW! This is the second sign I’ve seen on this trip advertising quarter pounders! #signgeeks #vintagesigns #oldsigns #roadsideamerica #rous_roadsigns #berkeley #architecture #americana #roadeats #igerssf #burgers

Oscars is a terrific #midcentury building in Berkeley. The vintage sign is a colorful period piece and the building is an elegant concrete pavilion with arched windows and white globe lighting, set off with a band of brick at the base. It’s suave and stylish considering what it’s purveying. Oh and yummy BTW! This is the second sign I’ve seen on this trip advertising quarter pounders! #signgeeks #vintagesigns #oldsigns #roadsideamerica #rous_roadsigns #berkeley #architecture #americana #roadeats #igerssf #burgers

The Brevoort apartment house on Fifth Avenue takes its name from an old New York Dutch family that had a vast farm in the area and later a hotel on this spot. Both are long gone, but the name survives in the fantastic #midcenturymodern turquoise cursive script of this 1956 apartment complex that replaced the hotel. #typography #justmytype #font #midcentury #nyc #newyork #newyorkcity #signjunkie #signgeeks #rous_roadsigns #1950s

The Brevoort apartment house on Fifth Avenue takes its name from an old New York Dutch family that had a vast farm in the area and later a hotel on this spot. Both are long gone, but the name survives in the fantastic #midcenturymodern turquoise cursive script of this 1956 apartment complex that replaced the hotel. #typography #justmytype #font #midcentury #nyc #newyork #newyorkcity #signjunkie #signgeeks #rous_roadsigns #1950s

Towne House Pizza in Rahway, New Jersey offers a nice slice of “midcentury Colonial” signage. #midcentury #igsignage #signgeeks #rous_roadsigns #newjersey #oldsigns #americana #roadsideamerica

Towne House Pizza in Rahway, New Jersey offers a nice slice of “midcentury Colonial” signage. #midcentury #igsignage #signgeeks #rous_roadsigns #newjersey #oldsigns #americana #roadsideamerica

La Taza de Oro (the golden cup) is a true survivor in a neighborhood that has transformed around it. Delicious Puerto Rican cuisine (what a great cafe con leche they offer, BTW) in an irreplaceable midcentury luncheonette setting. And the storefront is priceless. Near 14th and 8th in Chelsea. Go! #midcentury #puertorico #criollo #nyc #newyork #chelsea #signs #oldsigns #signgeeks #rous_roadsigns #americana #oldnyc #retrologist #typography #justmytype

La Taza de Oro (the golden cup) is a true survivor in a neighborhood that has transformed around it. Delicious Puerto Rican cuisine (what a great cafe con leche they offer, BTW) in an irreplaceable midcentury luncheonette setting. And the storefront is priceless. Near 14th and 8th in Chelsea. Go! #midcentury #puertorico #criollo #nyc #newyork #chelsea #signs #oldsigns #signgeeks #rous_roadsigns #americana #oldnyc #retrologist #typography #justmytype

There aren’t that many of these #midcentury medallions left along Avenue of the Americas (or Sixth Avenue, as New Yorkers call it). Two clusters survive, in the Village and by Central Park. This rusty beauty, representing Cuba, is down in the Village and is one of my favorites. #avenueoftheamericas #cuba #ig_cuba #oldsigns #signgeeks #rous_roadsigns #americana #roadsideamerica

There aren’t that many of these #midcentury medallions left along Avenue of the Americas (or Sixth Avenue, as New Yorkers call it). Two clusters survive, in the Village and by Central Park. This rusty beauty, representing Cuba, is down in the Village and is one of my favorites. #avenueoftheamericas #cuba #ig_cuba #oldsigns #signgeeks #rous_roadsigns #americana #roadsideamerica

I scream, you scream, we all scream for this oversized Carvel ice cream cone, which is an absolutely amazing relic of the days when retailers drew motorists in with large, kitschy representations of the goods on sale. Long may it promote the wonders of soft serve to all who pass along Central Park Avenue in Yonkers. This is one of the older Carvel stores, and is a unique and endangered piece of roadside #Americana. The original Carvel, down Central in Hartsdale, was demolished. #midcentury #roadsideamerica #googie #kitsch #icecream #savethesigns #endangeredsigns #preservation #rous_roadsigns #signgeeks #signporn #ig_signage #signswithcones #retrosigns #oldsigns #oldschool

I scream, you scream, we all scream for this oversized Carvel ice cream cone, which is an absolutely amazing relic of the days when retailers drew motorists in with large, kitschy representations of the goods on sale. Long may it promote the wonders of soft serve to all who pass along Central Park Avenue in Yonkers. This is one of the older Carvel stores, and is a unique and endangered piece of roadside #Americana. The original Carvel, down Central in Hartsdale, was demolished. #midcentury #roadsideamerica #googie #kitsch #icecream #savethesigns #endangeredsigns #preservation #rous_roadsigns #signgeeks #signporn #ig_signage #signswithcones #retrosigns #oldsigns #oldschool

This is one of the finest midcentury signs I’ve ever seen. It survives in Yonkers, N.Y., at the Center Raceway Diner, established in 1963. The sign has so much that makes it a best in class: funky geometry, an arrow, flashing light bulbs, typographical variety, pink neon, rich shades of yellow and orange, a fantastic cartoon, period wording like cocktails. For you #signgeeks out there, it’s a must visit if you’re anywhere near New York. Next time, I’ll be sure to stop in for some coffee. The place is popular, as measured by the full parking lot. #signporn #neonsigns #neon #googie #midcentury #signswitharrows #pop #ig_signage #roadsideamerica #rous_roadsigns #americana #1960s #royalsnappingartists #roadtrip

This is one of the finest midcentury signs I’ve ever seen. It survives in Yonkers, N.Y., at the Center Raceway Diner, established in 1963. The sign has so much that makes it a best in class: funky geometry, an arrow, flashing light bulbs, typographical variety, pink neon, rich shades of yellow and orange, a fantastic cartoon, period wording like cocktails. For you #signgeeks out there, it’s a must visit if you’re anywhere near New York. Next time, I’ll be sure to stop in for some coffee. The place is popular, as measured by the full parking lot. #signporn #neonsigns #neon #googie #midcentury #signswitharrows #pop #ig_signage #roadsideamerica #rous_roadsigns #americana #1960s #royalsnappingartists #roadtrip