Pops, the #route66 emporium of #pop (#soda) is a modern but instant classic of the Mother Road. #sculpture #sunset

Pops, the #route66 emporium of #pop (#soda) is a modern but instant classic of the Mother Road. #sculpture #sunset

Selection of menu from Alexander Girard-designed restaurant, La Fonda del Sol. Note the photo number: PLaza7-8800. A Brooklyn design shop was asking $500 for it framed. Would be a nice addition to the CBS Sunday Morning set. #girard #mimo #midcentury #mod #pop #sun #cbssundaymorning

Selection of menu from Alexander Girard-designed restaurant, La Fonda del Sol. Note the photo number: PLaza7-8800. A Brooklyn design shop was asking $500 for it framed. Would be a nice addition to the CBS Sunday Morning set. #girard #mimo #midcentury #mod #pop #sun #cbssundaymorning

What’s this? A Saarinen Tulip patch! Sprouting at Demolition Depot in Harlem. #midcentury #eames #saarinen #pop #spaceage

What’s this? A Saarinen Tulip patch! Sprouting at Demolition Depot in Harlem. #midcentury #eames #saarinen #pop #spaceage

This amazing, vintage 7 Up sign is in North Beach, San Francisco. It’s a riot of 1960s hippie goodness. Will have much more on it and other vintage signs and storefronts from San Francisco in upcoming posts on The Retrologist. #hippie #retro #vintage #signs #sf #1960s #pop #flowers #psychedelic (Taken with Instagram)
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This amazing, vintage 7 Up sign is in North Beach, San Francisco. It’s a riot of 1960s hippie goodness. Will have much more on it and other vintage signs and storefronts from San Francisco in upcoming posts on The Retrologist. #hippie #retro #vintage #signs #sf #1960s #pop #flowers #psychedelic (Taken with Instagram)

Retrolicious Sign: J&R Color TV in Park Slope

The riot of pop colors! The names of mid-century technologies preserved in plastic! This sign for J&R Color TV in Park Slope is a true wonder. For The Retrologist, the J&R sign is a highlight of every walk down Seventh Avenue in The Slope. What’s not to love about a sign that promotes the magic of color TV, phonos and tape recorders, all things that people essentially carry around in their pockets today, consolidated into a smartphone. It’s truly one of the best signs of its era left in New York City.

Text and photos: Rolando Pujol