This is one of the finest midcentury signs I’ve ever seen. It survives in Yonkers, N.Y., at the Center Raceway Diner, established in 1963. The sign has so much that makes it a best in class: funky geometry, an arrow, flashing light bulbs, typographical variety, pink neon, rich shades of yellow and orange, a fantastic cartoon, period wording like cocktails. For you #signgeeks out there, it’s a must visit if you’re anywhere near New York. Next time, I’ll be sure to stop in for some coffee. The place is popular, as measured by the full parking lot. #signporn #neonsigns #neon #googie #midcentury #signswitharrows #pop #ig_signage #roadsideamerica #rous_roadsigns #americana #1960s #royalsnappingartists #roadtrip

This is one of the finest midcentury signs I’ve ever seen. It survives in Yonkers, N.Y., at the Center Raceway Diner, established in 1963. The sign has so much that makes it a best in class: funky geometry, an arrow, flashing light bulbs, typographical variety, pink neon, rich shades of yellow and orange, a fantastic cartoon, period wording like cocktails. For you #signgeeks out there, it’s a must visit if you’re anywhere near New York. Next time, I’ll be sure to stop in for some coffee. The place is popular, as measured by the full parking lot. #signporn #neonsigns #neon #googie #midcentury #signswitharrows #pop #ig_signage #roadsideamerica #rous_roadsigns #americana #1960s #royalsnappingartists #roadtrip

Shoreview Cards & Gifts, Canarsie, Brooklyn. Simple #oldsign with requisite mix of yellow and red, and a starburst to complete the #midcentury look. #pop #retro #oldschool #brooklyn

Shoreview Cards & Gifts, Canarsie, Brooklyn. Simple #oldsign with requisite mix of yellow and red, and a starburst to complete the #midcentury look. #pop #retro #oldschool #brooklyn

You’re in the #Pepsi generation! This sign features the 1962 logo, with the cap, that accompanied the “Pepsi Generation” campaign. (Pepsi took a sip from the “generation” idea well again in the 1980s.) This is outside of #raleigh #northcarolina #soda #pop #oldsigns #signgeeks

You’re in the #Pepsi generation! This sign features the 1962 logo, with the cap, that accompanied the “Pepsi Generation” campaign. (Pepsi took a sip from the “generation” idea well again in the 1980s.) This is outside of #raleigh #northcarolina #soda #pop #oldsigns #signgeeks

Pops, the #route66 emporium of #pop (#soda) is a modern but instant classic of the Mother Road. #sculpture #sunset

Pops, the #route66 emporium of #pop (#soda) is a modern but instant classic of the Mother Road. #sculpture #sunset

Selection of menu from Alexander Girard-designed restaurant, La Fonda del Sol. Note the photo number: PLaza7-8800. A Brooklyn design shop was asking $500 for it framed. Would be a nice addition to the CBS Sunday Morning set. #girard #mimo #midcentury #mod #pop #sun #cbssundaymorning

Selection of menu from Alexander Girard-designed restaurant, La Fonda del Sol. Note the photo number: PLaza7-8800. A Brooklyn design shop was asking $500 for it framed. Would be a nice addition to the CBS Sunday Morning set. #girard #mimo #midcentury #mod #pop #sun #cbssundaymorning

What’s this? A Saarinen Tulip patch! Sprouting at Demolition Depot in Harlem. #midcentury #eames #saarinen #pop #spaceage

What’s this? A Saarinen Tulip patch! Sprouting at Demolition Depot in Harlem. #midcentury #eames #saarinen #pop #spaceage

This amazing, vintage 7 Up sign is in North Beach, San Francisco. It’s a riot of 1960s hippie goodness. Will have much more on it and other vintage signs and storefronts from San Francisco in upcoming posts on The Retrologist. #hippie #retro #vintage #signs #sf #1960s #pop #flowers #psychedelic (Taken with Instagram)
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This amazing, vintage 7 Up sign is in North Beach, San Francisco. It’s a riot of 1960s hippie goodness. Will have much more on it and other vintage signs and storefronts from San Francisco in upcoming posts on The Retrologist. #hippie #retro #vintage #signs #sf #1960s #pop #flowers #psychedelic (Taken with Instagram)

Retrolicious Sign: J&R Color TV in Park Slope

The riot of pop colors! The names of mid-century technologies preserved in plastic! This sign for J&R Color TV in Park Slope is a true wonder. For The Retrologist, the J&R sign is a highlight of every walk down Seventh Avenue in The Slope. What’s not to love about a sign that promotes the magic of color TV, phonos and tape recorders, all things that people essentially carry around in their pockets today, consolidated into a smartphone. It’s truly one of the best signs of its era left in New York City.

Text and photos: Rolando Pujol