This amazing, vintage 7 Up sign is in North Beach, San Francisco. It’s a riot of 1960s hippie goodness. Will have much more on it and other vintage signs and storefronts from San Francisco in upcoming posts on The Retrologist. #hippie #retro #vintage #signs #sf #1960s #pop #flowers #psychedelic (Taken with Instagram)
The riot of pop colors! The names of mid-century technologies preserved in plastic! This sign for J&R Color TV in Park Slope is a true wonder. For The Retrologist, the J&R sign is a highlight of every walk down Seventh Avenue in The Slope. What’s not to love about a sign that promotes the magic of color TV, phonos and tape recorders, all things that people essentially carry around in their pockets today, consolidated into a smartphone. It’s truly one of the best signs of its era left in New York City.
Text and photos: Rolando Pujol