La Taza de Oro (the golden cup) is a true survivor in a neighborhood that has transformed around it. Delicious Puerto Rican cuisine (what a great cafe con leche they offer, BTW) in an irreplaceable midcentury luncheonette setting. And the storefront is priceless. Near 14th and 8th in Chelsea. Go! #midcentury #puertorico #criollo #nyc #newyork #chelsea #signs #oldsigns #signgeeks #rous_roadsigns #americana #oldnyc #retrologist #typography #justmytype

La Taza de Oro (the golden cup) is a true survivor in a neighborhood that has transformed around it. Delicious Puerto Rican cuisine (what a great cafe con leche they offer, BTW) in an irreplaceable midcentury luncheonette setting. And the storefront is priceless. Near 14th and 8th in Chelsea. Go! #midcentury #puertorico #criollo #nyc #newyork #chelsea #signs #oldsigns #signgeeks #rous_roadsigns #americana #oldnyc #retrologist #typography #justmytype

The booze is long gone, replaced by v-neck sweaters and such at this adaptively reused J. Crew in TriBeCa. #signs #signporn #signgeeks #neonsigns #neon #tribeca #retail #liquor

The booze is long gone, replaced by v-neck sweaters and such at this adaptively reused J. Crew in TriBeCa. #signs #signporn #signgeeks #neonsigns #neon #tribeca #retail #liquor

Couldn’t agree more! This TriBeCa shop is full of eye candy for neon enthusiasts. #neon #neonsigns #vintagesigns #signs #signage

Couldn’t agree more! This TriBeCa shop is full of eye candy for neon enthusiasts. #neon #neonsigns #vintagesigns #signs #signage

The indecisive crosswalk signal — public safety scourge and pet peeve of mine. It’s a chronic malfunction of the post-2000 LED hand-and-man signs, and it seems to occur during the cool weather months. #dontwalk #walk #signs #trafficsignals #nyc

The indecisive crosswalk signal — public safety scourge and pet peeve of mine. It’s a chronic malfunction of the post-2000 LED hand-and-man signs, and it seems to occur during the cool weather months. #dontwalk #walk #signs #trafficsignals #nyc

The Twin Towers silhouette survives on this sign in Williamsburg. I’ve been photographing such signs for years — they serve as a citywide memorial of sorts. Check my Tumblr, The Retrologist, for more images, or scroll back on my feed here for a few others. #wtc #nyc #worldtradecenter #9/11 #brooklyn #signs #signgeeks

The Twin Towers silhouette survives on this sign in Williamsburg. I’ve been photographing such signs for years — they serve as a citywide memorial of sorts. Check my Tumblr, The Retrologist, for more images, or scroll back on my feed here for a few others. #wtc #nyc #worldtradecenter #9/11 #brooklyn #signs #signgeeks

A vintage Original Ray’s Pizza sign on the #UWS: I hope they never decide to “upgrade” it. #pizza #pizzeria #oldsigns #signgeeks #signs #nyc #retro #oldnyc #vintage #restaurants #typography #fontgeek #relic #type

A vintage Original Ray’s Pizza sign on the #UWS: I hope they never decide to “upgrade” it. #pizza #pizzeria #oldsigns #signgeeks #signs #nyc #retro #oldnyc #vintage #restaurants #typography #fontgeek #relic #type

The New Corral Hot Texas Weiners in Paterson, New Jersey. #hotdogs #roadside #america #signs

The New Corral Hot Texas Weiners in Paterson, New Jersey. #hotdogs #roadside #america #signs

These #neon LIQUORS signs are increasingly rare. Here’s a nice example near Madison Square Park. #liquors #nyc #signgeeks #signporn #signs #oldnewyork

These #neon LIQUORS signs are increasingly rare. Here’s a nice example near Madison Square Park. #liquors #nyc #signgeeks #signporn #signs #oldnewyork

A curious mash-up: A vintage Coca-Cola sign advertising a … used car lot? In Fuquay-Varina, N.C. #signs #oldsigns #cocacola #northcarolina

A curious mash-up: A vintage Coca-Cola sign advertising a … used car lot? In Fuquay-Varina, N.C. #signs #oldsigns #cocacola #northcarolina

Hadn’t seen the Hotel Chelsea’s #neon turned on in a while. A true #nyc classic. #architecture #signgeeks #oldsigns #signporn #hotels #signs

Hadn’t seen the Hotel Chelsea’s #neon turned on in a while. A true #nyc classic. #architecture #signgeeks #oldsigns #signporn #hotels #signs